How To Leverage Online Reviews To Grow Your Contractor Business

How To Leverage Online Reviews To Grow Your Contractor Business

No matter if you are a general contractor or if you specialize in roofing, plumbing, or electrical, there is a lot of competition in the market. One of the best advantages a contractor has over the competition is a good reputation. There’s a negative stereotype about contractors that they drag out the time and costs of projects. The best way to combat this stereotype is to let potential customers know that you are reliable and transparent. An extremely effective way to do this is by having good reviews online.


Capitalizing On Word Of Mouth Recommendations


Traditionally, contractors got most of their business from word of mouth recommendations. This is still true today. However, most of the word of mouth recommendations happen online, rather than in person. Thus online reviews are extremely powerful for contractors to generate new business. In fact, 97% of all people read online reviews. Furthermore, 77% of people say that they will not work with a company unless they’ve read online reviews first. With these statistics, it’s clear that having good reviews online can give you a serious competitive advantage.


Preparing Your Business For Reviews


In order to get great online reviews, you’ll need a good strategy that includes a diverse array of review sources. First, you’ll need to track all the websites that offer reviews for contractors. Some of the more popular options include:


  • Google
  • Yelp
  • Facebook
  • Angie’s List
  • HomeAdvisor
  • Houzz


Next, make sure that you have a business page listing on each of these sites so that people can begin to leave your reviews. Most of these sites will walk you through the process of creating a page, but you will need to have some basic things on hand including:


  • Contact information and hours of operation
  • Image files of your logo, facility, and equipment
  • List of specialties


With this information, you’ll be able to create pages that not only collect reviews but market your services to potential new customers.


How To Get Great Online Reviews


Getting great reviews online can take a little way to get started. First, you’ll have to ask your former customers if they will leave a review for you. Most happy customers are pleased to do this favor. It’s best to start with your best customers to get the process going. Then as you move forward, you can begin asking satisfied customers to leave a review when the job is complete. You can also email them with a link to the site you need a review after a job is done. This makes it easy.


Building your online reputation can have a big return for your contracting business. However, the process can be a bit time-consuming. At ignitedCONTRACTOR, we have a variety of solutions that can help simplify this process and build a strong, positive reputation online. We’ll also provide strategies on how to use reviews to increase your online traffic and improve your conversion rates. To get started, simply give us a call and we’ll put together a custom strategy to help you get more online word of mouth business.