When it comes to digital marketing, social media is still on top. In fact, 54% of the 3.5 billion social media users browse products and services. With access to that many customers, social media is not a marketing channel to ignore. To make the biggest impact on social media, marketing experts agree you need to post daily. However, coming up with engaging content for your social media every day can be difficult. To help you continue to create great social media content, here are seven ideas:
1. Show Your Crew At Work
The construction process is very interesting to people who don’t work on job sites. Posting pictures of your crew hard at work can be engaging. Also, it will show potential customers that your crew is hard workers.
2. Post Before And After Pictures
People love a good before and after picture set. You can post about your progress as it happens or do a set of pictures showing the before and the after at once. Either way, you are showing how your services can transform as the customer’s space.
3. Make An Instructional Video
No matter what type of contractor you are, you have the skills most people would love to learn. Think of a simple DIY task that a homeowner can do themselves. Then have one of your expert contracting staff show them how to do it. For example, if you are a drywall company, show people how to hang pictures without damaging their new walls.
4. Profile Your Team
When people work with your team, they want to know that they have hired experts. Posting a picture and a short bio of your staff will help build trust with your potential customers. It will also let them know what kind of skills your team has for their projects.
5. Share Industry Insights
If there’s a new product on the market or a new technique, share it with your followers. People love to learn more about new products and services. So keep an eye out when you are pursuing industry publications for any interesting new trends.
6. Highlight Your Partners
Do you work with a great subcontractor? Do your vendors go out of their way to help you get the materials and tools you need to get the job done? Give them a shout out on your page. This works in multiple ways. It shows your customers that you work with the best and helps you connect with potential customers in their network.
7. Humanize Your Company
There are many ways to humanize your company. You can post pictures from company events, share holiday posts, or even make jokes. Customers respond when they feel like they know the people behind the company, it builds trust, loyalty, and brings more business.
These are just some great ideas for social media content, for more ignitedCONTRACTOR can help. We understand that most contractors are too busy running their businesses and working on their job sites to post everyday. We can help take this task off your plate, so you can grow your business while still getting the job done. Call us today to learn more!