As a contractor, you will quickly find that there are many digital marketing strategies you should implement to help you gain new clients and keep up with the clients you already have. Without marketing yourself as a contractor, you will find it harder to find quality clients. So, we have come up with a few tips and tricks you can use, including marketing ideas and strategies to land those clients.
According to a survey, only 45 percent of businesses in the contracting and construction industries are growing. For this growth to happen, you need to find your target audience online because this is where the majority of these clients are looking for contractor services.
Email marketing has been a go-to in the past, but now new methods are making a mark in the industry and are proving to be just as, if not more, effective. Social media marketing, Search Engine Optimization (SEO), Pay Per Click (PPC, paid advertising), and video marketing are also used.
To implement a successful marketing strategy for 2020, you need to make sure that your website is fast, effective, and mobile-friendly. If you don't have a website as a contractor, it will be nearly impossible to reach customers online. More than 75 percent of consumers have admitted that they judge the credibility of a company based just on the overall design of the website.
SEO for Contractors
Investing in SEO for contractors is another good way to get and retain clients. With SEO, you can have more leads. Over 1.6 million searches are performed in the United States for contractors and general contractors. Over 93 percent of a potential client's online experience begins with the search engines. Ultimately, the user will click on one of the three top listings that come up in the results.
When you optimize your site and local listings for SEO, you can better define your target services as well as your target area, reach a larger audience of potential clients, drive leads for specific services using a targeted keyword strategy, and also improve the quality of your leads.
Pay Per Click
When you use Pay Per Click advertising, contractors online can be found anywhere on the first page of Google search results right away. Paid ads also receive approximately 65 percent of all the clicks. It is a good way to increase the visibility of your contracting company and boost your relevance online.
Optimize Your Contractor Local
To better support your digital marketing efforts as a contractor, you want to improve your local SEO results. To do this, claim and optimize your Google My Business Page, optimize your website content for your local service area, and get reviews on Google My Business alongside other online platforms.
For more help and guidance on how to think outside of the box as a contractor and keep up with client demand, contact the experts at ignitedCONTRACTOR today.